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What does the car of the future look like? 

(Our Auto Expert) – In the fast-paced world of automotive innovation, BMW has once again seized the spotlight, unveiling its latest masterpiece at the IAA Mobility 2023 International Motor Show in Munich – the BMW Vision Neue Klasse. This automotive marvel is not just a car; it’s a vision of what the future holds for BMW and the entire industry. 

The Chairman of the Board of Management of BMW AG, Oliver Zipse, aptly describes the Neue Klasse as a synthesis of innovation in electrification, digitalization, and circularity. In other words, it’s a quantum leap into the automotive future and arriving on our roads as early as 2025.

The Neue Klasse’s design language is a masterpiece of simplicity, elegance, and timelessness. BMW’s signature elements, like the iconic kidney grille and the distinctive Hofmeister kink, have been reimagined to create a vehicle that embodies pure BMW DNA. The luminous “Joyous bright” exterior paint exudes a friendly and futuristic personality, while black accents add a touch of contrast.

The exterior features powerful wheel arches, an inset greenhouse, and a forward-slanting “shark nose” front end, all classic BMW attributes. The monolithic vehicle body with bold indentations at the front and rear and generous window areas creates a visually striking aesthetic.

The BMW Vision Neue Klasse is not just about looks; it’s about an immersive driving experience. With its signature kidney grille and double headlights, the front end has been transformed into an interactive area. As you approach the vehicle, a precise three-dimensional animation initiates an intuitive interaction, making you feel like you’re communicating with a sentient being.

E Ink elements in the side windows direct your attention to the sensor area that activates automatic door opening. The rear lights are equally impressive, featuring 3D-printed light elements that create a unique impression of depth.

Step inside the Neue Klasse, and you’re greeted by an interior that redefines modern luxury. The analog controls have been minimized to create a digital wonderland. The BMW Panoramic Vision takes center stage, projecting information at the ideal height across the entire width of the windscreen, providing a shared user experience for both the driver and the front passenger.

The sophisticated voice control of the BMW Intelligent Personal Assistant ensures seamless interaction with the vehicle. Customizable My Modes enhance the user experience, adapting the ambiance to your driving preferences.

Beyond its stunning design and cutting-edge technology, the Neue Klasse embodies BMW’s commitment to sustainability. The vehicle is produced at a state-of-the-art plant in Debrecen, using minimal fossil fuels and maximizing the use of raw and secondary materials with reduced CO2 impact.

Under the hood, the sixth-generation BMW eDrive technology powers the Neue Klasse, offering a 30% boost in range, 30% faster charging, and 25% improved efficiency. These advances are a testament to BMW’s dedication to resource-efficient individual mobility.

In a rapidly changing automotive landscape, the BMW Vision Neue Klasse is not just a car; it’s a manifesto for the future. Electrification, digitalization, and circularity converge to shape a new era of driving. With this visionary concept, BMW guarantees driving pleasure for generations to come.


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