Kim and Penn Holderness on creating viral internet videos and how to navigate as a YouTube family

Banfield

(Banfield) — Kim and Penn Holderness first started creating YouTube content with their family 7 years ago. They had their first viral sensation with Xmas Jammies.

Now, they have over 5 million subscribers and 1 billion total views for their lighthearted parodies, sketches, and vlogs. The couple joined Banfield to discuss their internet journey along with their new book ‘Everybody Fights: Why Not Get Better At It?’

Watch the full conversation with The Holderness Family on “Banfield” in the player above.

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