Adidas, TJ Maxx, others drop Ye after antisemitic comments

Business

(NewsNation) — Several companies have publicly cut ties with Ye, formerly known as Kanye West, in an effort to distance themselves from his antisemitic comments.

The list of companies ending their business relations with Ye has continued to grow in recent days as public pressure escalates.

  • Adidas
    • In a statement, Adidas said it “expected to have a short-term negative impact of up to $250 million on the company’s net income in 2022 given the high seasonality of the fourth quarter.”
  • Balenciaga fashion house
  • CAA
    • Ye’s talent agency, Creative Artists Agency, has cut ties with the rapper, The Los Angeles Times first reported.
  • Foot Locker
    • FootLockerNews.com reported Tuesday that the store was pulling Yeezy Sneakers from stores and online
  • Gap
    • Gap announced Tuesday it was “taking immediate steps” to remove Yeezy products from its stores and website.
  • JPMorgan and Chase
  • MRC Entertainment
    • MRC Entertainment announced Monday it is shelving a completed documentary about Ye.
  • TJ Maxx
    • TJ Maxx told CNNBusiness on Wednesday that they were cutting Yeezy-branded merchandise in all stores. “At TJX we do not tolerate discrimination, harassment, or hate of any kind. We have instructed our buying teams not to purchase this merchandise for sale in any of our stores globally,” the retailer said in a statement emailed to CNNBusiness.
  • Vogue
    • A Vogue spokesperson told Page Six exclusively on Friday that it doesn’t intend to work with Ye again.

Tuesday night, Danielle Wiley, the CEO of a digital influencer marketing agency, weighed in on the latest news. She says “The bigger the celebrity, the bigger the risk” when it comes to partnerships.

Earlier this month, Twitter and Instagram suspended Ye after he posted threatening comments about Jewish people on the social media platforms. During an interview on NewsNation’s “CUOMO,” Chris Cuomo questioned Ye if it’s possible that his words violated the apps’ guidelines. Ye responded: “I don’t believe in that term … I classify as Jew also, so I actually can’t be an antisemite.”

Cuomo countered Ye’s comments, saying, “I know you are intelligent and understand that when you target people because of their faith, other people may do so the same … We don’t want to tolerate that.”

Ye responded: “I don’t have to understand or accept because they’re not willing to understand or accept. That’s the reason why I’m not backing down.”

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