Better Business Bureau releases ‘naughty list’ of top 12 holiday scams to look out for

(NewsNation Now) — The holidays are the perfect time for you to be around the ones you love. It’s also the time to try and find a gift for those loved ones but the holidays are also the prime time for criminals to catch you in a scheme.

The  Better Business Bureau (BBB) released a “Naughty List” with the top 12 scams of Christmas that are most likely to catch consumers and donors off guard during this holiday season.

Several of the scams are facilitated through emails or social media platforms, the BBB said.

The BBB is warning consumers to exercise caution when coming across social media ads about discounted items, event promotions, job opportunities and donation requests, as well as direct messages from strangers.

If you are asked to make a payment or donation by wire or e-transfer, through third parties, by prepaid debit or gift cards, treat this as a red flag.

To avoid scams that could cut into your holiday cheer, the BBB recommends using these tips:

1. Misleading Social Media Ads: As you scroll through your social media feed, you often see items for sale from a small business. Sometimes, the business even claims to support a charity to get you to order or offer a free trial. BBB Scam Tracker receives reports of people paying for items they never receive, getting charged monthly for a free trial they never signed up for, or receiving an item that is counterfeit or much different from the one advertised. The 2020 BBB Scam Tracker Risk Report found that online purchase scams were the most common cons reported to Scam Tracker and the category with the most victims. Do your homework and research the company before ordering. Check out the business profile on and read the reviews.  

Read more about misleading ads, free trial offers, and counterfeit goods

2. Social Media Gift Exchanges: This scheme pops back up each holiday season, and this year is no different. A newer version of this scam revolves around exchanging bottles of wine; another suggests purchasing $10 gifts online. Another twist asks you to submit your email into a list where participants get to pick a name and send money to strangers to “pay it forward.” There is even a twist about “Secret Santa Dog” where you buy a $10 gift for your “secret dog.”  In all of these versions, participants unwittingly share their personal information, along with those of their family members and friends, and are further tricked into buying and shipping gifts or money to unknown individuals. And– it’s an illegal pyramid scheme. 

Read more about the social media gift exchange

3. Holiday AppsApple’s App Store and Google Playlist dozens of holiday-themed apps where children can video chat live with Santa, light the menorah, watch Santa feed live reindeer, track his sleigh on Christmas Eve, or relay their holiday wish lists. This holiday season, like last year when COVID-19 caused children to skip the traditional in-person visit with Santa, apps may play a more important role than ever. Review privacy policies to see what information will be collected. Be wary of free apps, as they can sometimes contain more advertising than apps that require a nominal fee. Free apps can also contain malware. 

Read more about holiday apps

4. Alerts About Compromised Accounts: BBB has received reports on Scam Tracker about a con claiming your Amazon, Paypal, Netflix, or bank account has been compromised. Victims receive an email, call, or text message that explains that there has been suspicious activity on one of their accounts. It further urges them to take immediate action to prevent the account from being compromised. Be extra cautious about unsolicited calls, emails, and texts.

Read more about compromised accounts scams

5. Free Gift Cards: Nothing brings good cheer like the word ‘FREE.’ Scammers have been known to take advantage of this weakness by sending bulk phishing emails requesting personal information to receive free gift cards. Scammers impersonate legitimate companies like Starbucks and promise gift cards to loyal customers who supported their business throughout the pandemic in some of these emails. They may also use pop-up ads or send text messages with links saying you were randomly selected as the winner for a prize.

If you have received an unsolicited email with gift card offers, do not open it. Instead, mark it as Spam or Junk. However, if you opened the email, do not click on any links.

Read more about gift card scams.

6. Temporary Holiday Jobs: Retailers typically hire seasonal workers to help meet the demands of holiday shoppers. Shippers and delivery services are top holiday employers this year because of the increase in online orders and the need to deliver most of these packages before Christmas. These jobs are a great way to make extra money, sometimes with the possibility of turning into a long-term employment opportunity. However, job seekers need to be wary of employment scams aimed at stealing money and personal information from job applicants. Keep an eye out for opportunities that seem too good to be true.

Read more about holiday job scams.

7. Look-Alike Websites: The holiday season brings endless emails offering deals, sales and bargains. Be wary of emails with links enclosed. Some may lead to look-alike websites created by scammers to trick people into downloading malware, making dead-end purchases and sharing private information. If you are uncertain about the email, do not click any of the links. Instead, hover over them to see where they reroute.

Read more on look-alike websites.

8. Fake Charities: Typically, 40% of all charitable donations are received during the last few weeks of the year. However, due to the COVID-19 pandemic, many organizations canceled their usual fundraising events and awareness campaigns and are now inviting donors to support online. Donors are advised to look out for fraudulent charities and scammers pretending to be individuals in need. Avoid impromptu donation decisions to unfamiliar organizations. Responsible organizations will welcome a gift tomorrow as much as they do today. Verify a charity at BBB’s or on the Canada Revenue Agency website. Where possible, donate to the charity through their website and use a credit card. 

Read more about fake charities

9. Fake Shipping Notifications: More consumers are making purchases online; there is also an increase in the number of notifications about shipping details from retailers and carriers. Scammers are using this new surge to send phishing emails with links enclosed that may allow unwanted access to your private information or download malware onto your device. They may also try to trick people into paying new shipping fees.

Read more about delivery and package scams.

10. Pop Up Holiday Virtual Events: This year, many local in-person events, such as pop-up holiday markets or craft fairs, have moved online. Unfortunately, scammers are creating fake event pages, social media posts, and emails, charging admission for what used to be a free event. The goal is to steal credit card information. Confirm with the organizer of the event if there is an admission fee. In the cases where there is a charge, use a credit card. If the event is free, watch for scammers trying to claim otherwise.

Read more about pop-up holiday shops.

11. Top Holiday Wishlist Items: Low or ridiculously priced luxury goods, jewelry, designer clothing, and electronics are almost always cheap counterfeits and knockoffs. This year, the Galactic Snackin’ Grogu Animatronic (aka Baby Yoda) and game consoles are items in high demand. Be very cautious when considering purchasing these high-value items from individuals through social sites. Read more about holiday hot toy scams

12. Puppy Scams: Many families, especially those with children, may consider adding a furry friend to their household this year. However, you could fall victim to a pet scam, which is on the rise this year. Request to see the pet in person before making a purchase.  Read more on pet scams.  For general information on how to avoid scams, visit  For more advice, read BBB’s tips on online shopping. If you’ve spotted an online scam, report it to BBB ScamTracker.

NewsNation affiliate WSYR contributed to this report.

Morning In America

Copyright 2023 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Trending on NewsNation