Foot Locker turning its US stores into voter registration hubs

U.S.

Foot Locker, Kids Foot Locker, Lady Foot Locker, Champs Sports and Footaction Transform More Than 2,000 Stores Into Registration Sites

NEW YORK (NewsNation Now) — In an effort to improve young voter turnout for the November Election, Foot Locker is turning all of its over 2,000 U.S. stores into temporary voter registration sites.

Beginning Tuesday, September 22 the company will house in-store registration kiosks featuring a voting website where visitors will can check their voter status, register to vote and sign up for election reminders.

The registration kiosks can be found at Foot Locker, Kids Foot Locker, Lady Foot Locker, Champs Sports and Footaction locations. 

The company partnered with Rock the Vote to target 18 to 24-year-old customers. The company says this age group makes up 4.3 million of its Instagram followers.

“In a year marked with such uncertainty, amid a pandemic and social unrest, our country’s future – and our collective role in shaping it – has never been more important,” Richard Johnson, Chairman & CEO, Foot Locker, Inc. said in a press release. “At Foot Locker, our mission is to inspire and empower youth culture, so partnering with Rock The Vote was a natural fit to help educate and amplify the voices of today’s youth.”

As of the end of August, Rock the Vote’s platform had registered 870,000 new voters this year, compared to 826,000 registrations total in 2018.

Foot Locker says more than 4 million young Americans have or will become eligible to cast ballots this year. 

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