Celebrity chef Rick Bayless cooks up subscription video service to help pay employees

Midwest

CHICAGO (NewsNation Now) — Chef Rick Bayless is debuting a subscription YouTube channel in an effort to help pay the more than 100 staff members he employs through his restaurants.

The Chicago-based restauranteur and TV host is launching two videos a week as part of “The Complete Mexican Kitchen Sessions.” The videos will feature Mexican cuisine, and will be made available on different cost levels, NewsNation affiliate WGN reported.

Bayless said all proceeds from subscriptions will help fund salaries at his restaurants, which have complied with on-again, off-again shutdowns throughout the coronavirus pandemic.

“This would be a great way to get together a community of people who love the kind of food we do and give them the really great stuff,” he said.

According to the U.S. Department of Labor, workers in the accommodation and food services sector are among those taking the hardest hit in the pandemic. Since March, the industry has lost at least 5.5 million or 44% of its jobs.

Bayless, who professes to be a lifelong student himself, said he’s still learning new recipes and techniques all the time through his PBS series “Mexico: One Plate at at Time.”

“When you think about French or Chinese food in terms of complexity, Mexico is right there with them,” he said.

Bayless, whose restaurants include Frontera Grill, plans to launch the series on November 30.

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