Ohio company launching pumpkin spice flavored spiked seltzer next month


Pumpkin spice with cinnamon and nutmeg in still life

CINCINNATI (NewsNation) — An Ohio-based hard seltzer brand is launching a new fall-flavored boozy beverage in September.

VIVE is releasing a pumpkin spice hard seltzer that will be available in Kroger stores throughout Ohio, Kentucky and Tennessee beginning September.

VIVE says the goal of the new flavor is to celebrate the autumn season and Americans’ love affair with anything pumpkin spice.

VIVE Pumpkin Spice Hard Seltzer is 5% alcohol and comes in 12 ounce cans. A six-pack sells for $9.99.

“There are few other products where a flavor profile and a customer base align so directly, that we wanted to be sure that we nailed the flavor,” CEO of Braxton Brewing Company Jake Rouse said in a press release. “VIVE Pumpkin Spice is likely going to be laughed at initially, but when you try it, you’ll quickly understand why we’re thrilled to launch!”

VIVE is Cincinnati’s first locally crafted hard seltzer. It comes in eight standard flavors including lime, dragonfruit, mango, grapefruit, cherry, blood orange, black raspberry and peach. All VIVE hard seltzers are gluten-free and all-natural with only 100 calories and two grams of carbs.

NewsNation affiliate WJW contributed to this report.

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