ALEXANDRIA, Va. (NewsNation Now) — For the first time in 130 years, The Salvation Army is starting its annual holiday fundraising campaign early in order to rescue Christmas. The funds raised through the organization’s iconic red kettles are at risk this year due to COVID-19 while requests for services are at an all-time high, according to the organization.
The Salvation Army could see up to a 50% decrease in funds raised through the red kettles, which would limit their capability to provide services for those in need. Last year $126 million was raised through about 30,000 red kettles, according to The Salvation Army.
“Our ability to raise vital funds to serve those in need this Christmas and beyond is at risk,” said Commissioner Kenneth G. Hodder, National Commander of The Salvation Army. “We need everyone who has the capacity to come alongside us and ensure that the holiday season is bright for millions. We’re asking you to help rescue Christmas with us by providing support in any way you can. Our hope is to offset these challenges to meet the increasing demand for services across our nation.”
Individuals are encouraged to donate any amount by texting “KETTLES” to 91999 or via their website.