BEND, Ore. (News Nation) — Blockbuster started trending on Tuesday, after the official Twitter account for the nearly-extinct video rental store tweeted for the first time in over six years.
The Tweet was likely part of a new publicity push by Airbnb. The vacation rental service announced customers can spend the night at the final Blockbuster store in the world.
At its height, Blockbuster had more than 9,000 stores across the globe. Companies like Redbox and Netflix led to the company’s demise. It filed for bankruptcy in 2010 and was sold to Dish Network in 2011. By 2014, all of the company-owned stores had closed.
A small number of independently-owned franchises have remained open in the years that followed. Now, there’s just one store still operating in Bend, Oregon, which is about three hours from Portland.
It’s become a tourist attraction for ’90s nostalgia. Now, people can rent the rental store. Airbnb is offering three, one-night stays for up to four people next month.
The cost? Only $4. Just one penny more than a movie rental.
The rental will have classic movies, snacks and décor. Bookings begin on Aug. 17, but it’s only open right now to residents of Deschutes County, Oregon.
The store is still renting movies, and even shifted to curbside pickup earlier in the year due to COVID-19.
Airbnb has had it’s own downsizing, due to the economic challenges in the tourism industry.
“While we know Airbnb’s business will fully recover, the changes it will undergo are not temporary or short-lived,” Airbnb CEO Brian Chesky said in a letter to employees earlier this year after the company laid off 25% of its workforce.