Why companies cut off megastar partnerships | Banfield
Adidas’ decision to sever ties with Ye for antisemitic comments on social media will be a costly one, reports say. Danielle Wiley, the CEO of a digital influencer marketing agency, weighs in on the latest news on "Banfield." She says, "the bigger the celebrity, the bigger the risk" when it comes to partnerships. #Ye #Adidas #influencers